The future of marketing is search

Amazon has raised consumer expectations. Through delivering better customer experience, other brands are expected to deliver the same sort of friction-free, consistent, personalised experiences, and most need to catch up. Of course, marketing isn’t solely...

What’s driving car conversations?

We recently invited leaders from the automotive industry to a roundtable dinner. As you’d expect, it was a fascinating evening. In a hugely competitive business where technology has always been a disruptor, there is always something to talk about. From the future of...

SearchLeeds speaker interview with Alexandre Sigoigne from Myposeo

We sat down with Myposeo’s CEO, Alexandre Sigoigne, ahead of his SearchLeeds talk to find out more about his session and why he’s excited to be attending SearchLeeds for the first time. Session: Alexandre Sigoigne, Myposeo Build SEO content strategy based...

How to fail in being customer-centric

Being truly consumer-centric benefits all parties in the supply chain so why is it so easy to forget to do this in practice. So firstly, what is consumer centricity and why is it so important to modern marketing. Consumer centricity is seeing the business from the...