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What you need to know before you hire CRM consultants

What you need to know before you hire CRM consultants

27 Jun 2023

According to a recent study, the global CRM market size is predicated to reach a staggering $157.6 billion by 2030. It makes sense: after all, 66% of customers today expect companies to understand their needs, and customer-centric companies are an impressive 60% more...
The importance of first-party data in a world of changing cookies

The importance of first-party data in a world of changing cookies

9 May 2023

We summarise the cookie changes and give some insight into what companies should be doing next.   What changes are coming and how might they impact you?   Third- party cookies are being phased out with Google announcing it would be phasing these out in 2024.  ...
5 advanced CRM strategies for 2023

5 advanced CRM strategies for 2023

9 May 2023

Customers today are more demanding than ever before. In fact, in 2023, the customer is more than always right. 66% of customers expect companies to understand their individual needs and expectations, 82% expect retailers to be able to accommodate these preferences,...
How to transform your CRM strategy

How to transform your CRM strategy

2 May 2023

Customer expectations are at an all-time high. And if you’re going to delight your customers, you need a solid CRM strategy. Implementing a CRM strategy enables you to build long-lasting relationship with your customers so you can enhance customer loyalty and increase...
CRM strategies: 8 ways to trust your data

CRM strategies: 8 ways to trust your data

27 Mar 2023

We’ve spoken a lot about effective CRM strategies and how the success of your customer relationship management ultimately relies on data – and with good reason. Ultimately, your CRM strategy is only as good as your data. From data analysis used to review past...