Are users leaving your articles, blogs, or landing pages almost as quickly as they’ve landed on them? For one reason or another, your content isn’t engaging your audience. You’re not alone, plenty of brands publish content that users just aren’t into, and they often...
Content Marketing posts
An autobiographical guide to curing writer’s block
After nearly two weeks of sitting on the sofa eating shortbread in my pyjamas, I returned to the office to find a cruel request sitting in my inbox: “Mady, can you write a blog post about writer’s block?” With all the sickeningly predictable irony of a Hollywood...
How to make ‘dry’ content compelling
It’s Monday morning after a busy weekend and you’re faced with five solid days of writing about doorknobs. What are you going to do about it? Writing ‘dry’ content while keeping your concentration can be tough and it’s easy to switch to auto-pilot mode to get each...
What we learnt at BrightonSEO: Part 3
If content is king, then PR is Meghan Markle and SEO is Baby Sussex which ties them both together. Yesterday we covered our favourite talks on SEO and UX and today we're focusing on the key advice our content creators learnt from the whole host of great talks from...