We’ve said it before, and we’ll say it again until we’re blue in the face: your CRM strategy is only as good as your data.
But, despite this, only about 4% of businesses make effective use of the data at their disposal. So, if you want to get to know your customers, deliver fantastic customer experiences, and set yourself apart from the competition, you need to use your data.
We’ve spoken a lot about effective CRM strategies and how the success of your customer relationship management ultimately relies on data – and with good reason.
Ultimately, your CRM strategy is only as good as your data. From data analysis used to review past campaign performance to data science to plan for the future, if you’re going to solve your marketing challenges, make intelligent, informed decisions, and deliver exceptional customer experiences, it all comes down to data.
According to a Gartner survey, around 50-70% or CRM projects result in losses.
We know. When you’ve spent such a significant amount of money implementing a CRM system, that’s the last thing you want to hear, especially when your main goals are to drive business wide growth and return on investment. So, what’s the solution?
If you want to drive customer loyalty, achieve customer retention, and ultimately, boost profitability, you need a CRM strategy.
A CRM strategy is the foundation of your customer relationship management. It’s a powerful tool that enables you to collect and use data to develop deeper relationships with your customers by putting the customer at the heart of everything you do.
