You only know how well your campaign is working if you can ask the data to prove its impact. For when a typical control sale method doesn’t work, we’ve developed a way to measure the real-world success of your campaigns using causal impact analysis combined with...
For a little while, self-care has been having a moment. Google searches are soaring, the #selfcare Instagram hashtag exceeds 35 million posts and over 100,000 products on Amazon have attached themselves to the trend. All told, taking care of your mental health has...
The pressure to execute effective digital transformation has never been greater. And for larger organisations especially, you need a structured process to really generate new value from the changes you make rather than just doing the same old things with newer...
With more people working from home again, now is the perfect time to generate excellent ROI on print marketing campaigns. New audiences are interacting with and engaging with media such as direct mail, door drop and partially addressed mail as they spend more time in...
Today there is a story in Decision Marketing highlighting just how important data cleanse is to any business. The story dates back to 2018, when a mother received a letter from Manchester City Council, asking her to register her son for a place at a local primary...
Data helps organisations better understand customer’s needs, providing valuable insights that ensure they deliver the right information, for the right customer, at the right time. Businesses have been chasing the goal of having a ‘single customer view’ and providing...
On Monday 27th April, data processing and management company UK Changes went into administration. The independent company is one of the key players in the UK data processing industry. In the current climate it’s more vital than ever that marketers keep their data...
Using homemover data to mail properties where the individuals are in the process of a home move can be a very effective medium for companies to market their products and/or services. This is particularly true for industries whose products or services are closely...
With the world gripped by the Coronavirus (COVID-19) epidemic, it’s clear that the main ways to mitigate the impact are through personal hygiene (hand washing), increasing social distance (keeping away from people) and imposing quarantine for effected areas and...
In pharma, ‘digital’ is no longer merely a channel for tactical execution. It is at the core of both commercial and business planning. Clinicians, healthcare professionals and administrators are engaging with both ‘digital’ and ‘tech’ as part of their day-to-day. Not...