According to research conducted by Ofcom, 58% of people won’t hand over their personal information to a website that wasn’t HTTPS-enabled (often identifying this by the padlock symbol). What do users check before entering personal details? That’s a pretty high...
We sometimes get asked whether each URL should end with or without trailing slash. For example: So does it matter if my URLs include a trailing slash? The short answer: either is fine, as long as its consistent...but if there's no risky change to URLs involved (e.g....
While doing a quick analysis of one of our clients SERPs in Google incognito, we noticed a new ad replacing the 1st PPC ad spot on desktop. After clicking on this ad pack, it opens a list of products for that brand. It appears these new ads have been rolled out by...
Google is now factoring app quality in its Play store ranking algorithm. It’s looking at “performance data, user engagement, and user ratings” – in the same way as its organic search rankings. “As part of our continued effort to deliver the best possible Google Play...
