I’ve been working with an ecommerce brand for 2 ½ years. Now the leading brand in its industry, the site had previously suffered from a Penguin hit back in May 2013, and a manual action for manipulative linking shortly after. We revoked the latter at the beginning of...
The SEO industry seems to have a desperate need to constantly reinvent and relabel everything, probably due to the reputational issues it has faced in the past and partly in an attempt to be taken seriously in broader marketing circles. SEO became inbound, link...
I don't want to tell you where to eat ramen. I'm not even sure we eat ramen in the UK so I'm not going to pretend this is anything other than an experiment. Back in 2008 Patrick wrote about Google trialling advertising with a search focused call-to-action. More brands...
Ever feel like you’re not getting the full picture from Google Search Console? Well, maybe that’s because you’re not. If you have access to the server side of your own or your client’s website, then you have a wealth of information right at the end of your fingertips...
Making sure your website is mobile phone friendly should be a priority for any business that wants to be found on the mobile web.
5 months after Google announced it was using RankBrain to order its search results Gianluca Fiorelli still has the most accurate summary: We know next to nothing about how RankBrain works. Well to quote Councillor Hamann in The Matrix Reloaded "I have absolutely no...
Anecdotally, increasing display and paid search budgets has an impact on organic rankings and traffic levels. TV campaigns can increase organic rankings and traffic levels significantly. We've previously written about how social engagement can affect SEO, referencing...
Metrics are useful because everyone can agree what success looks like before the work gets done... ...but there's always a danger that success will start to look like metrics and stop looking like revenue and profit if each stakeholder doesn't understand the metrics...
Google rolled out a huge algorithm update over the weekend but so far there has been no confirmation of what it actually did. Publishing sites are regularly on Searchmetrics' winners and losers lists because the keywords they rank for are so popular (celebrities'...
Any change to a website’s structure can damage search visibility and cause a loss in traffic. Changing domains completely presents a problem – if done incorrectly search engines can fail to understand that the site has moved. A new website might not rank as well as...