At BrightonSEO last month the subject of links with rel="nofollow" generated quite a bit of debate both in the workshop we ran and in the PR and SEO roundtable that we attended, so we thought it would be worth clarifying a few reasons why we...
SEO Posts
3 Hreflang case studies
Increasingly we’ve been looking at SEO from an international perspective. We have looked at implementing the hreflang attribute on a regular basis and we have uncovered some of the most common errors. I don’t want to suggest for a second that implementing hreflang...
SEO for Sitecore
We get a lot of questions about SEO with different types of platforms and which ones offer the most flexibility and more importantly, which ones help to deliver top rankings (see also our guide to SEO for Episerver). The response is always the same, it's not the...
Why links should never be the end goal
Before I begin, this is by no means another post about how link building is dead and why we should just give up on that aspect of SEO entirely – in truth, it’s quite the opposite. I’m certainly not going to be ‘that guy’ today. In actual fact, love it or hate it;...
Anatomy of a large-scale negative SEO attack
One of our clients (I'm not going to say which one but they have been with us a couple of years so we know their history) is currently the subject of a fairly aggressive negative SEO attack and we thought it would be interesting to share what such an attack looks...
How to overcome common errors when implementing the Hreflang tag
What makes SEO so exciting for me is that every day, there’s always something new to learn, implement or test. Working with a huge variety of clients means that often, we may come across something we have less experience with, but this is how we learn and develop new...
How to build relevant links (it’s not how you think)
Outreach is still the most consistently successful linkbuilding tactic, and even though it’s fairly well documented that some companies are better at it than others, one thing any good SEO will tell you is that you need to get your links on highly relevant sites. The...
4 lessons on press release distribution from Google
Last week Google sent out a press release stating that it has purchased Nest for $3.2 billion. Journalists wasted no time in speculating what this could mean for consumers – the New York Times published an interesting piece, but a quick Google search should give you a...
Top 25 most visible SEO agencies in the UK according to Searchmetrics
Update Jan 2014: This post was intended as a tongue in cheek way to highlight the fly by night spam SEO sites that were ranking for keywords like "seo company" & "seo agency" in the UK and to force Google into taking action. The post was a success and none of the...
Bing Webmaster Tools: How and why to set it up
Bing Webmaster Tools is essential, regardless of whether you’re trying to optimise your website for search or not. Though many of the functions are present in Google’s Search Console platform too, there is definitely some added value in having both set up. Recovering...