We’ve migrated just under 70 sites onto Episerver in 2017 alone (yes really – read about 58 of them here) so now’s a good time to look at why it’s a platform we like working with and why it works for SEO. What is Episerver? Episerver is an enterprise level content...
The European Union has announced it will end “unjustified” geoblocking within 9 months of passing the legislation. What is geoblocking? When a computer tries to access online content its IP address is sent to the server hosting the webpage. Geoblocking is the...
In the last 12 months 91% of the links we placed came from press sites: journalists rather than bloggers. We love working with bloggers but lots of our clients are in financial services or travel, where blog links often don’t make sense because: Our competitors are...
Ireland is home to the SEO brains behind some of the world’s biggest brands – international tech giants like Symantec and Adobe as well as home-grown search superstars such as Paddy Power. …but even though those brands feature prominently across many international...
Similar to making the perfect scotch egg, getting breadcrumbs to stick in Google search results can be tricky at first and if you do succeed – is it even worth it? There has been a long-standing argument over the true SEO value of breadcrumbs. Some people argue that...
In October 2011, Google announced that they were beginning to encrypt search queries for users who were logged into Google. This meant that from an analytical perspective, if you visited your keyword report in Google Analytics (or any other reporting platform), you...
Nearly 2 years ago, Google announced the AMP project with the aim to create a faster mobile web. There are certainly benefits to AMP, but it’s not suitable for every site, which is why I’ve written this guide to help you determine whether you should be implementing...
tl;dr – we’ve made a browser extension for Chrome and Firefox to make using search operators a little bit faster. Get the Chrome version here. Get the Firefox version here. What are search operators? Search operators are commands or characters that can be added to a...
SEO is very much seen as a growth channel, businesses struggle to invest in it to stand still, they need to see better rankings and more organic traffic, however in most industries you need to invest simply to retain your market share, and as competition grows so does...
About a year ago, I wrote a blog post about redirecting websites for link equity and ranking improvements. I touched on all the caveats and longevity of the boost, but I also demonstrated how businesses were using it as a strategy to see some pretty significant SEO...