In the last 12 months 91% of the links we placed came from press sites: journalists rather than bloggers. We love working with bloggers but lots of our clients are in financial services or travel, where blog links often don’t make sense because: Our competitors are...
Ireland is home to the SEO brains behind some of the world’s biggest brands – international tech giants like Symantec and Adobe as well as home-grown search superstars such as Paddy Power. …but even though those brands feature prominently across many international...
Similar to making the perfect scotch egg, getting breadcrumbs to stick in Google search results can be tricky at first and if you do succeed – is it even worth it? There has been a long-standing argument over the true SEO value of breadcrumbs. Some people argue that...
In October 2011, Google announced that they were beginning to encrypt search queries for users who were logged into Google. This meant that from an analytical perspective, if you visited your keyword report in Google Analytics (or any other reporting platform), you...
