SEO Posts

Why you need to start asking more questions

What was the question again? We’ve all been there before. You’ve delivered a strategy, a solution or proposal and are ready to pat yourself on the back when you find that it hasn’t quite hit the mark. You’re hit with the age old responses: it’s a good starting point...

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Redirecting domains for link equity

Buying domains for their backlink profile isn’t new to the world of SEO - it’s been happening ever since webmasters realised they could manipulate links for higher rankings. However, over the last few years I’ve noticed an increase in the amount of businesses adopting...

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Is a university degree necessary for a job in SEO?

After reading this from Mark Ritson (and the conversation on Twitter) I wanted to share my thoughts on whether you need a university degree to be an expert in or even get a job in digital marketing. The short answer is no. I'll qualify that by plenty of people at...

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Getting featured in Google’s answer box

A few years ago, Google started integrating answer boxes (like the one below) into its search results. The aim was to provide users with more information, more quickly, in what could be considered a major shake-up for search results. No longer can the top ranked page...

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How the Adwords shake-up improved rankings

At the end of February 2016, Google introduced a new layout to SERPs, specifically they increased the number of Ads above search results to 4 listings and eventually removed the right-hand sidebar from the mix. There was a lot of talk in the industry at the time...

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How will removing BBC recipes affect search?

Yesterday, the BBC announced that over 11,000 recipes will be removed from its website. This forms part of the ongoing changes the broadcaster is making as part of addressing its market impact. “The recipes are being “archived or mothballed”, a source said, and will...

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The technical SEO audit complete guide

Performing an in depth technical SEO audit is an extensive process and some factors can be more fruitful than others; depending on the issues with the website you are auditing. Although you often end up straying from the checklist, it’s good to have one to ensure that...

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