What was the question again? We’ve all been there before. You’ve delivered a strategy, a solution or proposal and are ready to pat yourself on the back when you find that it hasn’t quite hit the mark. You’re hit with the age old responses: it’s a good starting point...
SEO Posts
Redirecting domains for link equity
Buying domains for their backlink profile isn’t new to the world of SEO - it’s been happening ever since webmasters realised they could manipulate links for higher rankings. However, over the last few years I’ve noticed an increase in the amount of businesses adopting...
SEO and JavaScript redirects: Evidence they do pass PageRank
TL:DR Google does pass PageRank through JavaScript redirects. Google and JavaScript For a while there has been speculation about just how advanced Google is at picking up content, links and redirects in JavaScript. Our very own Patrick Altoft wrote about how Google...
Is a university degree necessary for a job in SEO?
After reading this from Mark Ritson (and the conversation on Twitter) I wanted to share my thoughts on whether you need a university degree to be an expert in or even get a job in digital marketing. The short answer is no. I'll qualify that by plenty of people at...
Getting featured in Google’s answer box
A few years ago, Google started integrating answer boxes (like the one below) into its search results. The aim was to provide users with more information, more quickly, in what could be considered a major shake-up for search results. No longer can the top ranked page...
The Google Analytics 360 suite – analytics reborn?
Two months ago, Google announced the Google Analytics 360 suite, a revamped product offering to bolster its Google Analytics premium package. It’s been beefed up to cater for the shortcomings of Google Analytics and aims to take on the likes of Adobe Marketing Cloud....
How the Adwords shake-up improved rankings
At the end of February 2016, Google introduced a new layout to SERPs, specifically they increased the number of Ads above search results to 4 listings and eventually removed the right-hand sidebar from the mix. There was a lot of talk in the industry at the time...
How to identify indexation and content issues in 10 minutes
I’ve been doing SEO for a while now and something I come across frequently is indexation issues in Google. You’d be surprised by the number of large brands who seem to be unaware of duplicate, similar or poor content being indexed on their website and the potential...
How will removing BBC recipes affect search?
Yesterday, the BBC announced that over 11,000 recipes will be removed from its website. This forms part of the ongoing changes the broadcaster is making as part of addressing its market impact. “The recipes are being “archived or mothballed”, a source said, and will...
The technical SEO audit complete guide
Performing an in depth technical SEO audit is an extensive process and some factors can be more fruitful than others; depending on the issues with the website you are auditing. Although you often end up straying from the checklist, it’s good to have one to ensure that...