Social media was once just a cheap and easy way to promote a brand – but those day are over. With so many profiles to manage, measure, and create content for, social media is now a legitimate marketing channel that requires real investment. When it comes to writing a...
Last week Instagram introduced the “next generation of video” by launching IGTV. The IGTV app allows creators to post longer videos within its platform or directly via the new app, putting a new spin on the mobile video experience. The app appears to have been created...
According to recent research carried out by Statista, 21% of consumers are inspired to book a holiday after reviewing their friends’ social media channels. (Source) Whether it's customer service, pushing new deals or simply telling a story, social media is now...
Social media doesn’t stand still. Even seasoned marketers can struggle to make the most of their social presence as formats, algorithms and use cases evolve so rapidly. However, despite the pace of change, some things remain the same – best practice will always lead...
