The Edit Blog

Social media was once just a cheap and easy way to promote a brand – but those day are over. With so many profiles to manage, measure, and create content for, social media is now a legitimate marketing channel that requires real investment. When it comes to writing a strategy for your social media accounts, […]

Last week Instagram introduced the “next generation of video” by launching IGTV. The IGTV app allows creators to post longer videos within its platform or directly via the new app, putting a new spin on the mobile video experience. The app appears to have been created to compete better with the likes of YouTube and […]

According to recent research carried out by Statista, 21% of consumers are inspired to book a holiday after reviewing their friends’ social media channels. (Source) Whether it’s customer service, pushing new deals or simply telling a story, social media is now critical to the success of any travel brand. We recently conducted social listening via […]

Social media doesn’t stand still. Even seasoned marketers can struggle to make the most of their social presence as formats, algorithms and use cases evolve so rapidly. However, despite the pace of change, some things remain the same – best practice will always lead to the best results. Here are 12 top tips to help you bring […]

17% of posts about J D Wetherspoon are negative – that will increase now they’re off social “In a world of social media, J D Wetherspoon has decided to close down all Facebook, Twitter, Instagram and other social accounts for individual pubs and head office” Source @JDwtweet (RIP) J D Wetherspoon has ceased posting on […]

We all use social media in our everyday lives now, so it’s no surprise that it can be a great technique to drive business success and growth. I think that every brand should be vocal over social media to engage with their audience but also to find their own tone of voice. Below are five […]

Since Branded3 is a UK-based agency, creating PR campaigns for British clients, there are few secrets for us – we know what we’re getting into. When these clients want to export their campaigns to other countries, namely France, the campaign needs to be translated and localised so it’s relevant to the French public. As a […]

Over the past few years, we’ve seen an increase in people turning to social media for customer service – namely Twitter. Becoming part of the Twittersphere is a wonderful thing, as it easily allows you to connect with brands and companies – and most importantly share your experiences with them (both good and bad). Many […]

Twitter just announced that it will be removing the share counters from its tweet buttons within the next month as the buttons are redesigned. Twitter’s first redesign of share buttons since 2012 will remove share counts but not follower counts. Chris Perkins wrote on Mashable: “For larger publishers (including ​Mashable), who already have relationships with Gnip, Twitter’s data […]

Last night I went to bed blissfully unaware of the catastrophic faux pas I made earlier in the day – I signed up to Path, the social network/private messaging service. For anybody who hasn’t used it before, Path was launched in 2010 and allows users to share photos and messages with a “high-quality” network built […]