Shortly before Covid-19 took over the news, a piece of news caught our eye. The government’s planned ban on diesel and car sales has been brought forward from 2040 to 2035. That gives car makers 15 years to transform an industry. 15 years to prepare British consumers...
Edit is obsessed with creating Marketing That Matters. But in the light of the recent seismic economic and social upheaval created by the Coronavirus pandemic, it's vital to step back and ask What Matters Now? - what can businesses do to focus their efforts and best...
Modern marketing is a complex and sometimes baffling place – it’s no wonder marketers crave simplicity and certainty. 2019 was a turbulent year for many, with exponential advances in technology, regulatory obstacles, brand purpose, Google’s BERT update and a...
So much advertising is targeted at younger audiences, but there are more people in the 65-plus age group than in any other age group in the UK (Source: TGI 2018). There are plenty of preconceptions about this audience (which is reflected in the marketing aimed at...
