Modern marketing is a complex and sometimes baffling place – it’s no wonder marketers crave simplicity and certainty.
2019 was a turbulent year for many, with exponential advances in technology, regulatory obstacles, brand purpose, Google’s BERT update and a renewed focus on attributing marketing’s contribution to revenue creating a challenging environment.
2020 will surely be equally as daunting – and potentially as rewarding.
In 2019 – The Edit, we cut out the noise and focus on the things that have made a real difference to marketing in 2019 – and look ahead to what will matter most in 2020.
What is covered:
- Attribution, Growth and Accountability
- Long Term Strategy vs Short Term Tactics
- Overlooked Audiences
- Voice Search
- Surprise peaks in a post-GDPR landscape