Whilst I’ve only been working ‘properly’ in an SEO agency for eight months or so, it’s clear from our very own Patrick Altoft that the last few months have caused the biggest upheaval in the search world for a long time. “…SEO has never been harder to do than it is right now.” There’s much talk about […]
What we think
Tweets are an SEO ranking factor and this study proves it
In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking. Key Stats Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter The effects of this boost seem to level out […]
How to identify kill-stealing in your online campaigns
I love Google’s new Multi-Channel functions in Analytics; I also love gaming. Now we have that out of the way, I’m going to teach you how to find the kill-stealers of your online campaign through the assisted conversions in the multi-channel functions section of Google Analytics. Assisted conversions can drive 30% more revenue for some […]
Where objective meets subjective: balancing aesthetic with usability in web design
When it comes to web design; usability and visual design are two areas that are heavily dependent on each other. They affect each other dramatically, and each requires an understanding of how people will interpret the message you want to communicate, and what experience the user will have. Finding the correct balance between these two […]
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