Brian G Birkhead Brian is a former Statistics and Maths academic at Warwick University and UCL. He is an award-winning consultant with 20 years’ experience supporting organisations of all sizes and in all sectors, to develop, implement, and evaluate insight-led business and marketing strategies. He currently works with EDIT as an advisor to our expanding […]
What we think
The Loss of Third-Party Data, and the Customer Experience
Josh Hull – Edit’s Strategic Consulting Director, addresses the impending end of third-party data and explores your options on data-led marketing, in the first of a series of blog posts addressing the coming changes. A shift is occurring in Global Digital Marketing Strategy. For Brands, this will affect the third-party data, and how the organisation currently uses audience data, and will need to address: How they are investing in audience data Key challenges […]
Making an impact: Using attribution modelling to increase ROI for Tesco Bank
Marc Dallimore, Edit’s Director of Data Science, explains the role attribution modelling can play in improving marketing campaign performance. How do you know if your marketing is effective? When you are running multiple marketing channels simultaneously, it pays to know the role that each one plays in the customer journey and how they work alongside […]
How can data science solve your marketing challenges?
The modern business collects an extensive amount of data at every stage of the customer journey, but without proper analysis, this data cannot have a meaningful impact. In this blog post, Edit’s Director of Data Science Marc Dallimore explains how his team helps leverage this data into actionable insights that result in a greater return […]
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