What we think

For many charities, Q4 is a key time of the year, when large proportions of annual budgets are put to work to recruit new donors. In 2019, 35% of charity spend was concentrated in Q4.  Source: Adynammix, 2019 Around this time of year, many charities and their agencies start planning for Q4 – a significantly […]

Joel Spence – Chief Growth & Digital Officer There’s no denying that Covid-19 has re-shaped the global economy and caused one of the most dynamic impacts across business and industry the world has ever seen, with global impact valuations ranging from $1.5tn to $12tn. In the UK, Morgan Stanley predict a short, but very deep […]

Data helps organisations better understand customer’s needs, providing valuable insights that ensure they deliver the right information, for the right customer, at the right time. Businesses have been chasing the goal of having a ‘single customer view’ and providing omnichannel experiences for a long time. We’ve been helping businesses harness the power of data to […]

It’s important for businesses to adapt. This is even more important given Chris Whitty’s comments that some disruptive measures will need to be in place until the end of the year. But how do you go about this? Acknowledge you know nothing right now  Whilst consumer behaviour may never return in the same way, we […]