What we think

One of the real joys about working for Edit is that a huge part of our proposition is creating marketing that matters for our clients, customers, colleagues, and communities. I had the original idea about creating Edit’s CrEDIT fund during a sunny weekend of gardening. Things have moved quickly. I  could barely have imagined the […]

Don’t confuse motion for action If you had to focus on the three things that would currently drive the most impact (in your discipline), what would they be? Matt Cann Speed is vital. Advice changes rapidly, so get communication out to customers as quickly as possible. Accuracy is key. Use the data you have to […]

Redefine efficiency Cleansing your data should be a priority. Time invested in your data quality during this period will see exponentially improved effciencies when business picks up again. Ben Briggs – Media Director Just because you’ve always done things the same way for as long as you can remember, doesn’t mean it’s the right way […]

On Monday 27th April, data processing and management company UK Changes went into administration. The independent company is one of the key players in the UK data processing industry. In the current climate it’s more vital than ever that marketers keep their data quality high. Last year, a global study by Forrester Consulting found that […]