There’s the lack of return on investment on a marketing campaign and then there’s getting fined or sued because your campaign broke the law. It can happen. Clients and marketers alike sometimes unknowingly flout the law and this could land them in hot water, ranging...
For many charities, Q4 is a key time of the year, when large proportions of annual budgets are put to work to recruit new donors. In 2019, 35% of charity spend was concentrated in Q4. Source: Adynammix, 2019 Around this time of year, many charities and their agencies...
Joel Spence - Chief Growth & Digital Officer There’s no denying that Covid-19 has re-shaped the global economy and caused one of the most dynamic impacts across business and industry the world has ever seen, with global impact valuations ranging from $1.5tn to...
Data helps organisations better understand customer’s needs, providing valuable insights that ensure they deliver the right information, for the right customer, at the right time. Businesses have been chasing the goal of having a ‘single customer view’ and providing...
