The situation we are all currently in due to the COVID-19 pandemic is daunting and filled with uncertainty, however there is one thing that we can guarantee – there are a lot more people at home right now. As well as the usual retired, over 60s demographic who are...
What we think
5 of the best marketing campaigns in the face of COVID-19
It’s true that the COVID-19 pandemic has plummeted the economy into serious uncertainty. But, far more importantly, it’s also a frightening and dangerous time for the lifeblood of the economy: customers – everyday people. At a time when it’s harder for people to buy,...
What Goes Around
The current COVID-19 situation has forced individuals and businesses around the globe, consciously or not, to review how they keep relationships alive while the economy falters. Rather than simply focus on a traditional market based transaction – goods and services in...
Cutting back on emails? Don’t jeopardise your IP address
The weather might be warming up but your IP address isn’t. You need to keep it warm! During these unique times, many businesses are scaling back their email communications. Many email communications are focussed on selling products, driving footfall, or both, which...