Modern marketing is a complex and sometimes baffling place – it’s no wonder marketers crave simplicity and certainty. 2019 was a turbulent year for many, with exponential advances in technology, regulatory obstacles, brand purpose, Google’s BERT update and a...
Let’s be honest, telling an agency they need more diverse teams is the same as telling the government there is a climate emergency – everyone knows there’s something that needs to be done. They just haven’t done it yet. Why? The stats say so. However, the quickest way...
Last week Edit exhibited at MAD//Fest which promised to be full of exciting brands and inspiring speakers, delivering insightful and innovative content around the most relevant topics and it sure didn’t disappoint. Hosted in The Truman Brewery, it made for an informal...
I was fortunate enough to be invited to speak at the Intelligent Acquisition Seminar this week (a massive thank you to Whistl and The Lettershop Group for allowing me to do so - it’s not often us data folk are allowed to gate crash an event or speak to the outside...
