What we think

How to fail in being customer-centric

Being truly consumer-centric benefits all parties in the supply chain so why is it so easy to forget to do this in practice. So firstly, what is consumer centricity and why is it so important to modern marketing. Consumer centricity is seeing the business from the...

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Hiring agencies the smart way

There’s a great post from Whitehat SEO. It outlines the many benefits of working with an agency and how to go about selecting one. What it doesn’t include, however, are tips on how to avoid the challenges we sometimes see clients face after the appointment stage. You...

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The new rules of video advertising

The convergence of TV and data over the last 10 years has meant we’ve seen huge technological development across the TV landscape, but it can be hard to stay on top of what is available and how it works, so here is our guide to best practice or our new rules of video...

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