The relationship consumers have with brands is changed for good. The plethora of choice, access to honest feedback and the revolving door of discounts and offers, means that conventional loyalty schemes cannot exist in isolation. In 2021 is the experience that...
The last 18 months have been a particularly challenging time for charities. Traditional revenue streams - everything from cake sales to sponsored runs, have been put on hold. But even without Covid-19 the donor landscape is changing, traditional methods of...
Ollie Edwards, one of Edit’s Strategic Consulting Directors, specialising in Programme Delivery, describes how his experience with Edit has helped develop the way we create valued partnerships with our clients and deliver amazing work. You don’t always arrive at a...
Edit have been appointed by The Royal Institution of Chartered Surveyors (RICS) to implement Microsoft Dynamics 365 Customer Insights. The project forms part of an ongoing initiative by RICS to transform its member relationships via offering greater access to courses...
Edit has been appointed by Burgess Yachts to support the implementation of a major marketing technology programme for the business, concentrated on enhancing the usage of customer data. With a heritage spanning close to 50 years, Burgess Yachts was founded in 1975 by...
There’s a great post from Whitehat SEO. It outlines the many benefits of working with an agency and how to go about selecting one. What it doesn’t include, however, are tips on how to avoid the challenges we sometimes see clients face after the appointment stage. You...
Client services is more than just the day-to-day running of client accounts. A key skill that is essential for being a great account manager is being able to strategically direct your clients to ongoing success. Understanding how internal and external factors can...
I’m going to start this post off with a bit of a knowledge bomb… here goes! Being a Project Manager can be tough. There, I said it. Obviously, that’s not to say other people’s jobs aren’t difficult (it’s not like we’re performing brain surgery here), but our roles can...
Working with major brands is a real privilege. Something we often experience during these relationships is a discussion on delivery dates, production queues and efficiencies. We primarily deliver campaign assets such as quizzes, interactive content pieces,...
Client services and account management practices are rarely smooth sailing, no matter which agency you work for or which clients you work with. The positions are regularly faced with challenges from clients that require resolution. These challenges can range from...