Why international corporations hire data strategy consulting firms

Why international corporations hire data strategy consulting firms

Organisations that understand the power of data get ahead. It’s as simple as that. Over the last decade, data has emerged as the cornerstone of decision-making, growth, and innovation, with international corporations increasingly recognising the role of data in...

Homemover data: Targeting purchase-ready consumers

Homemover data is one of the most significant opportunities for brands to win new customers right now. Research suggests that the value homemovers present to the economy is in excess of £10 billion a year, over and above house prices. The reasons people choose to move...

Personalised experiences in the new era of retail

In our latest report, ‘Our retail future: A data-driven landscape on and offline’ we examine the role that a data-driven marketing strategy, supported by a customer data platform can play in helping your retail business survive and thrive in 2021 and beyond. Digital...