Marketers today are under more pressure than ever to do more with less – and not only that, but they are under increasing pressure to prove the value of their actions.
The days of faith-based decision making are over, and instead marketing managers now need solid statistics to get buy-in from senior teams and unlock marketing budgets.
How well do you really know your customers?
Customers want to get more from companies than ever before, so it’s never been more important to understand your customers’ needs. But if you’re going to truly get to know your customers, nurture your relationships with them, and ultimately improve your business performance, it all comes down to one thing: data.
Having finished my A-levels, I was keen to explore my career options ahead of attending university. During my studies, I developed an interest in statistics and data analysis which inspired my curiosity for data science. I first discovered Edit whilst researching...
It’s a fact: companies that embrace data-driven approaches perform much better than those who don’t.
A recent IDC whitepaper found that companies that utilise the power of their data reported a threefold increase in revenue growth and almost doubled the probability of enhanced customer satisfaction.
