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Thank you for attending the CIM’s ‘Search Marketing Masterclass’ event.
To download Sameer Rahman’s Machine Learning slides please follow the link here.
Nov 10, 2021
What is Search Leeds? SearchLeeds was launched to combine our collective perspectives and experiences for one day. No sales pitches – we offer only efficient advice in London, the UK’s SEO capital. Find out more here SearchLeeds - The North's Largest Digital...
Nov 8, 2021
The relationship consumers have with brands is changed for good. The plethora of choice, access to honest feedback and the revolving door of discounts and offers, means that conventional loyalty schemes cannot exist in isolation. In 2021 is the experience that...
Aug 4, 2021
Edit have been appointed by The Royal Institution of Chartered Surveyors (RICS) to implement Microsoft Dynamics 365 Customer Insights. The project forms part of an ongoing initiative by RICS to transform its member relationships via offering greater access to courses...
Aug 2, 2021
What makes a brilliant and successful Editor? (And by "Editor", we are, of course, referring to our staff here at Edit by their affectionately given nickname). Data underpins everything we do as a business. We believe it's vital for every Editor, - regardless of...
Jul 27, 2021
Rob Palmer, Edit’s Head of BI, discusses new features of Power BI that have been recently released, how preview features could be used once released, and explains what these updates mean for marketeers. General Availability Alongside a host of updated connectors...
Jul 21, 2021
Ben Briggs, Edit’s Media Director, discusses the increase in adoption of the QR code, and the impact of their potential for future marketing for our clients. The requirement to scan a QR codes using the NHS Track and Trace app to enter pubs, bars, restaurants etc. has...
May 5, 2020
Don’t confuse motion for action If you had to focus on the three things that would currently drive the most impact (in your discipline), what would they be? Matt Cann Speed is vital. Advice changes rapidly, so get communication out to customers as quickly as possible....
Apr 27, 2020
Some of the most stand-out marketing campaigns right now are the ones that have adapted to the way that people are living through lockdown. They’re engaging with people in an otherwise lonely time or they’re acknowledging the difficulties that some people are now...
Apr 24, 2020
Embrace longer-term thinking Next made industry headlines recently when they announced that despite a potential loss of £1bn, they would use the coronavirus pandemic as a window in which to revitalise their marketing systems. Chief Executive Simon Wolfson told...
Apr 16, 2020
It’s true that the COVID-19 pandemic has plummeted the economy into serious uncertainty. But, far more importantly, it’s also a frightening and dangerous time for the lifeblood of the economy: customers – everyday people. At a time when it’s harder for people to buy,...
