Rob Palmer, Edit’s Head of BI, discusses new features of Power BI that have been recently released, how preview features could be used once released, and explains what these updates mean for marketeers. General Availability Alongside a host of updated connectors that mean you can connect Power BI directly to new systems (or improvements in existing […]
What we think
QR Codes Are Here to Stay: Build Direct Connections with Your Customers
Ben Briggs, Edit’s Media Director, discusses the increase in adoption of the QR code, and the impact of their potential for future marketing for our clients. The requirement to scan a QR codes using the NHS Track and Trace app to enter pubs, bars, restaurants etc. has come to an end as of the 19th […]
Edit under the hood: Strategic Consulting Director, Sanjay Chouhan
Tell us a bit about your role at Edit. I am part of the Strategic Consulting Team who help to transform client’s challenges into actual engagements, with a defined project and determined business value. The role involves working across the whole of the Edit organisation including Kin+Carta. Our team also help to define Edit’s business strategy to ensure we stand out from the crowd, that we are […]
Protecting Paws: Revisiting offline marketing to increase donors for the RSPCA
The Client The RSPCA is the largest animal welfare charity in the UK, specialising in animal rescue and furthering the welfare cause for all animals. Karen Pierre (Marketing Manager – Donor Recruitment) approached us based on an established and successful relationship from her previous role at the charity, Blind Veterans UK. The Challenge The RSPCA’s core fundraising audience was rapidly declining […]
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