So, as a Microsoft Dynamics Customer Insights Journeys customer (formerly known as Dynamics Marketing), you’ll know that you need to transition from the legacy Outbound Marketing side of the platform to the newer ‘Real-time Marketing.’ And you’ll have done your...
Microsoft Posts
Everyone deserves a second chance, right?
And you may be surprised but I do mean Microsoft. Yes, you Marketing Automation Platform (MAP) evangelists may gasp in shock. And I will be honest, anyone who saw the what-was-previously-known-as Microsoft Dynamics Marketing – Outbound Marketing, can be...
Transitioning from Outbound Marketing to Real-Time Marketing
If you are an existing Microsoft Dynamics 365 Customer Insights - Journeys customer (formerly known as Dynamics 365 Marketing), you will likely have heard that you need to transition from the Outbound Marketing side of the platform to the Real-time Marketing side of...
Webinar: The Loyalty Paradox: How to create connected experiences
The relationship consumers have with brands is changed for good. The plethora of choice, access to honest feedback and the revolving door of discounts and offers, means that conventional loyalty schemes cannot exist in isolation. In 2021 is the experience that...
Webinar: Creating customer journeys fit for the future
There has been a shift in customers' expectations for a more personalised, and thoughtful approach from brands to their interactions with them. Have you ever received an email asking for a review of a product which you had returned due to a fault days before? Or how...
Advancing Altruism: Using Data to Help Non-Profits Thrive
The last 18 months have been a particularly challenging time for charities. Traditional revenue streams - everything from cake sales to sponsored runs, have been put on hold. But even without Covid-19 the donor landscape is changing, traditional methods of...
Power BI – June 2021 Release Updates
Rob Palmer, Edit’s Head of BI, discusses new features of Power BI that have been recently released, how preview features could be used once released, and explains what these updates mean for marketeers. General Availability Alongside a host of updated connectors...
Watch: Delivering elevated customer experiences
At Microsoft's Business Application Summit (MBAS) last week, our Technical Director, Theo Costley-White spoke with MBAS host Natahri Felton about what it takes to elevate customer experiences in the age of the always-on consumer. In this enlightening session,...
Why financial services must embrace customer-driven data challenges
In the last decade, the financial services industry has been transformed by a combination oflow interest rates, new fintech players, and the ascendancy of financial comparison websites. This has led to increased commodification by consumers – reducing loyalty and...
Customer Insights & the wider Microsoft tech stack
Customer Data Platforms (CDP) are growing faster than almost any other marketing technology. In simple terms, a CDP is a master database of your customers and all related information – detailing everything from their contact details to their interactions with your...