Today there is a story in Decision Marketing highlighting just how important data cleanse is to any business. The story dates back to 2018, when a mother received a letter from Manchester City Council, asking her to register her son for a place at a local primary...
OK Google, what is strategy.. "A plan of action designed to achieve a long-term or overall aim" As we’re talking in the context of Customer Relationship Marketing (CRM), let’s assume our 'long-term or overall aim' is to put the customer at the heart of our...
In every scenario, we have the tools and information to reach the best rational decision. But we rarely ever do. Behavioural Science has lifted the lid on our true cognitive natures. Our decisions are instinctive and emotional. In fact, we are predictably irrational....
Greta Thunberg said, "I want you to act as if the house is on fire, because it is.” The World as we know it is rapidly changing and we all have to do what we can to stop it from getting worse; from killing sea life with our plastic bags and overheating the planet so...
