Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. However the popularity of direct mail and successes of certain publications, suggest print may be very much alive and well. COVID-19...
What we think
Staycation
Borders may be opening, but that doesn’t mean we are rushing to the beaches of Europe for our summer holidays this year. Consumer confidence is at its lowest since the financial crisis a decade ago[1], with families across the country worried about financial security,...
Edit wins Campaign Tech Award for Best Use of Tech in CRM
We’re delighted to have won another award for our reinvention of direct mail for the digital age with JLR, Ebi and Spark 44; the Campaign Tech Award for Best Use of Technology in CRM. Campaign called our Evoque Button campaign an "elegant fusion of old-fashioned...
Supercharging Customer Insight with Edit Kin + Carta, and Microsoft
It’s impossible to build a thriving business without a complete understanding of your customer. In partnership with Microsoft, we hosted a webinar offering a practical guide to getting started with a Customer Data Platform (CDP); and you can view it here. It’s a great...