It’s a well-known fact that the amount of people watching live TV is diminishing. More and more people are opting to watch video-on-demand or streaming services instead. Campaign’s TV Advertising Summit aims to bring TV advertisers together to discuss how best to...
What we think
How AI spotted coronavirus before it went viral
With the world gripped by the Coronavirus (COVID-19) epidemic, it’s clear that the main ways to mitigate the impact are through personal hygiene (hand washing), increasing social distance (keeping away from people) and imposing quarantine for effected areas and...
Print media in 2020: Is it making a comeback?
Print media in 2020: Is it making a comeback? Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. But the popularity of direct mail and successes of certain publications, suggest print...
8 content marketing trends that will dominate 2020
You’re over a month into 2020 and you’re still going back to the well of content marketing inspiration you drained dry in 2019. There are loads of things your managers are going to be asking you about this year, and you need to be prepared. Consider this your guide to...