We know we bang on about the importance of data a lot (sorry). But it’s true – in today’s world, data underpins absolutely everything we do.
Yep, data is everywhere. In fact, we’d go as far to say that most businesses today are drowning in data.
In 2023, every action is captured, every customer is monitored, and every decision made is measured. But with so much data out there, how can you filter out the noise and focus on what’s really important to your business?
Marketers today are under more pressure than ever to do more with less – and not only that, but they are under increasing pressure to prove the value of their actions.
The days of faith-based decision making are over, and instead marketing managers now need solid statistics to get buy-in from senior teams and unlock marketing budgets.
Meet Josh Hull, one of Edit's Strategic Consultant Directors In our occasional series we talk to Josh, who tells us what he does at Edit, his views on work and his - and this is correct - 1,500 pairs of trainers... Tell us what you do, Josh! I'm one of the...
