Why I applied to be a judge I thrive on strong insights that lead to innovative creative solutions and judging the DMAs is a great opportunity to open my eyes to the wild and wonderful work happening across the country despite the industry turbulence. What I'm looking...
What we think
Ben Briggs is judging the DMAs – Best use of Unaddressed Print
Why I applied to judge Despite working across a huge amount of different media channels now, the variety of different print channels still get me most excited. It has the added benefit of tactility which the likes of TV and digital just can’t provide the consumer....
The Road Ahead: Marketing to the changing auto sector
The automotive industry is worth £82 billion industry in the UK, and it could be all but moments away from being changed forever. For now, things remain largely unchanged. The car purchasing journey is still dominated by a 1980s brochure, dealer, handshake type model...
Local SEO tips for car dealerships
Regardless of whether you’re a national car dealership or a small independent car dealer, chances are you will, at some point, need to focus on improving your website's visibility to attract new potential customers. Local SEO applies to customers who either perform a...