We’ve said it before, and we’ll say it again: if you’re going to get the most out of your CRM and deliver outstanding campaigns, it all begins with data. Data-driven marketing has a wealth of benefits. For starters, it allows you to get to grips with what your potential customers truly want, need, and value. Then, it enables you to use that information to engage with your audience and convert them to customers.
It’s no secret that a CRM system is essential if your business is going to get ahead in 2023 and beyond. However, according to research by Gartner, around 50-70% of CRM projects result in losses - and when you’ve spent so much time and money implementing a CRM system, the last thing you want is for your CRM project to fail.
Given that customer-centric companies are 60% more profitable than companies that aren’t, it’s no wonder that a CRM seems to be at the centre of every growing business these days. Understanding your customers’ needs is essential for businesses today - and if you are going to truly get to know your customers, nurture your relationships with them, and improve business performance, a CRM system is the answer.
If you want your marketing campaigns to be remembered, you need your customers to engage with your brand. It’s as simple as that.