According to a recent study, the global CRM market size is predicated to reach a staggering $157.6 billion by 2030. It makes sense: after all, 66% of customers today expect companies to understand their needs, and customer-centric companies are an impressive 60% more profitable than companies that aren’t. With the market expanding so rapidly, the number of CRM consultancies out there competing for your business is continuing to grow too.
As marketers, we all want to nail the customer journey, don't we? In an ideal world, your customer journey would be a clear, well-travelled path that goes straight from awareness to consideration and finally through to purchase. Sadly though, life isn’t like that - especially in today’s world where the customer is more demanding than ever before.
Your CRM system is the beating heart of your business, helping you to deliver on your business objectives and provide and exceptional customer experience. In fact, in today’s competitive world, your CRM system can make all the difference. Did you know, for example, that CRM can boost conversion rates by 300%? Or that the ROI of a properly implemented CRM system can exceed 245%?
As a marketer, you need to know what kind of marketing works for your brand. But is your marketing missing the mark? Whether you are struggling to engage with your target audience, are experiencing customer churn, or are dealing with disconnected data sets, if your marketing is in need of a rethink, it could be time to make a change.