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The CMOs guide to a data driven CRM strategy

The CMOs guide to a data driven CRM strategy

20 Mar 2023

According to a Gartner survey, around 50-70% or CRM projects result in losses. We know. When you’ve spent such a significant amount of money implementing a CRM system, that’s the last thing you want to hear, especially when your main goals are to drive business wide...
5 components of a CRM strategy that works

5 components of a CRM strategy that works

13 Mar 2023

If you want to drive customer loyalty, achieve customer retention, and ultimately, boost profitability, you need a CRM strategy. A CRM strategy is the foundation of your customer relationship management. It’s a powerful tool that enables you to collect and use data to...

Personalised experiences in the new era of retail

18 Dec 2020

In our latest report, ‘Our retail future: A data-driven landscape on and offline’ we examine the role that a data-driven marketing strategy, supported by a customer data platform can play in helping your retail business survive and thrive in 2021 and beyond. Digital...

Rethinking in a recession: Self-care

28 Oct 2020

For a little while, self-care has been having a moment. Google searches are soaring, the #selfcare Instagram hashtag exceeds 35 million posts and over 100,000 products on Amazon have attached themselves to the trend. All told, taking care of your mental health has...

Rethinking in a recession: The rise of subscription models

14 Sep 2020

For those of us who have a love-hate relationship with Pret A Manger – love the food and drink, hate the realisation of how much you’ve spent with them – the latest news that the coffee and food-to-go chain is starting a subscription service is of interest. Members...