If you want your marketing campaigns to be remembered, you need your customers to engage with your brand. It’s as simple as that. To increase customer engagement, you need to get the right message in front of the right people at the right time – which means you...
According to a recent study, the global CRM market size is predicated to reach a staggering $157.6 billion by 2030. It makes sense: after all, 66% of customers today expect companies to understand their needs, and customer-centric companies are an impressive 60% more...
As marketers, we all want to nail the customer journey, don’t we? In an ideal world, your customer journey would be a clear, well-travelled path that goes straight from awareness to consideration and finally through to purchase. Sadly though, life isn’t like...
Your CRM system is the beating heart of your business, helping you to deliver on your business objectives and provide and exceptional customer experience. In fact, in today’s competitive world, your CRM system can make all the difference. Did you know, for example,...
As a marketer, you need to know what kind of marketing works for your brand. But is your marketing missing the mark? Whether you are struggling to engage with your target audience, are experiencing customer churn, or are dealing with disconnected data sets, if your...
