Customer Data Platforms (CDP) are growing faster than almost any other marketing technology. In simple terms, a CDP is a master database of your customers and all related information – detailing everything from their contact details to their interactions with your...
Meet a couple of the clever people behind our intelligent data pillar – our team at the helm of turning data into profit. Senior Data Scientist Andy Aldersley and Senior Insights Analyst Sean Longthorpe discussed the work their team does, the value intelligent data...
With the world gripped by the Coronavirus (COVID-19) epidemic, it’s clear that the main ways to mitigate the impact are through personal hygiene (hand washing), increasing social distance (keeping away from people) and imposing quarantine for effected areas and...
In pharma, ‘digital’ is no longer merely a channel for tactical execution. It is at the core of both commercial and business planning. Clinicians, healthcare professionals and administrators are engaging with both ‘digital’ and ‘tech’ as part of their day-to-day. Not...
