Analytics posts

7 pitfalls when using Google Data Studio

Ok the title is click baity - Google Data Studio is an awesome tool and many of you are probably already using it on some level. For those of you that don’t know Google Data Studio, it’s time to get on board. After all, it’s free and allows you to simplify the...

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Keyword Rankings and Forecasting in SEO using Shiny

Previously, we’ve seen how R can be used to retrieve data from APIs such as Google Analytics. Often with data, you’ll conduct the same type of analysis repeatedly, using the same kind of code, for various projects. To make life easier, wouldn’t you want to build a...

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