What we think

‘Charity begins at home’ is a phrase ordinarily given a wide berth – it has an uncomfortable air of selfishness about it.  As we find ourselves battling another involuntary year of health misery, war and now recession, the roots of its meaning may well be worth reconsidering against the harsh realities that people find themselves […]

As consumers we can all agree that a huge percentage of our purchases, from clothes, and all manner of gifts and homeware are confidently bought online. We know what to expect, the purchasing journey is so ingrained, a series of micro-transactions that happen with us barely even noticing, unless of course, something goes wrong (we’ll […]

Just when we’ve got past the coronavirus pandemic, we’re now faced with further global disrupters in the form of the cost of living crisis, fuel shortages, political unrest, and war. Are we staring down the barrel of a lengthy recession? How should brands respond to this economic downturn? Should they be battening down the hatches, […]