After a tough year in lockdown, we've done two things to lift spirits across Edit. One was to launch our new operating principles. Supporting this, the other was to give every Editor a swag pack full of treats. Here are our staff (and their pets) showing off the...
What we think
Edit under the hood: Andy Aldersley and Sean Longthorpe
Meet a couple of the clever people behind our intelligent data pillar – our team at the helm of turning data into profit. Senior Data Scientist Andy Aldersley and Senior Insights Analyst Sean Longthorpe discussed the work their team does, the value intelligent data...
Connected Acquisition wins work with 19 brands
Despite the pandemic seeing many companies cutting down their marketing spend, our Connected Acquisition pillar is attracting new business with data-led print marketing and consultancy. Since August 2020, we’ve landed contracts with 19 brands and counting. New...
Homemover data: Targeting purchase-ready consumers
Homemover data is one of the most significant opportunities for brands to win new customers right now. Research suggests that the value homemovers present to the economy is in excess of £10 billion a year, over and above house prices. The reasons people choose to move...