What we think

In 2023, every action is captured, every customer is monitored, and every decision made is measured. But with so much data out there, how can you filter out the noise and focus on what’s really important to your business?

Marketers today are under more pressure than ever to do more with less - and not only that, but they are under increasing pressure to prove the value of their actions. The days of faith-based decision making are over, and instead marketing managers now need solid statistics to get buy-in from senior teams and unlock marketing budgets.

Meet Josh Hull, one of Edit’s Strategic Consultant Directors In our occasional series we talk to Josh, who tells us what he does at Edit, his views on work and his – and this is correct – 1,500 pairs of trainers… Tell us what you do, Josh!   I’m one of the strategic consultant directors at […]

How well do you really know your customers? Customers want to get more from companies than ever before, so it’s never been more important to understand your customers' needs. But if you’re going to truly get to know your customers, nurture your relationships with them, and ultimately improve your business performance, it all comes down to one thing: data.