We are operating in changing times. The introduction of the GDPR in May 2018 is the biggest shake-up of data protection in many of our lifetimes. Much has already been written and debated on this subject, with mainstream media seemingly catching on only in the months...
Blog Posts
Online estate agents: what do they know that traditional estate agencies don’t?
I was on Facebook a few weeks ago and a friend had written a post about how fantastic Purplebricks were when selling his house, and how his Purplebricks’ Local Property Expert was amazing. Referrals like this are pure gold for anybody, especially in an industry that’s...
Google continues its drive towards better quality ads
Valentine’s Day 2018 and there’s no love lost in the ongoing battle for delivering better quality ads across the web. Tomorrow, Google will switch on its built-in ad-blocker in Chrome, which will automatically block ads that don’t follow the guidelines set by the...
Who won the battle of the Christmas ads 2017… and did anyone care?
Christmas Day is less than a week away, so if you haven’t yet finished (or even started) your Christmas shopping, time is rapidly running out. Department stores Debenhams and House of Fraser have already got huge sales on all Christmas gifting to launch the January...
The battle of 2017 Christmas ads
In the last five years, Christmas adverts have become increasingly popular with the public and social media playing a huge role in heightening a campaign’s impact. The usual big players in the Christmas advert game include John Lewis, Marks & Spencer and...
Facial recognition in advertising: time to panic?
Human faces are remarkable. All of us have individual characteristics that allow us to be recognised. Expressions to help us communicate and understand each other, and to help understand how what we’re saying is received. We have an incredible functional ability to...
All the slides from #SearchLeeds 2017
Our second edition of SearchLeeds happened on the 15th June 2017. We more than tripled in size, with more than 1,300 marketers walking through the doors of our new home at the first direct arena. We added a third stage and welcomed many more of our SEO and PPC agency...
A quick look at three PNG image compression tools
Recently we were tasked to compress all the PNGs on the Inchcape project, so we were looking around for tools that could take all the PNGs and automatically go through each one and compress them. I found and tested three PNG compression tools - these are PNGGauntlet,...