Mail is often referred to as the ‘snail trail’ media channel, but in fact it can be the perfect complement to digital marketing. That’s what MarketReach wanted to prove in their recent webinar on ‘Using mail to get the best from digital’. Here are the points that...
Marketing moves fast in lockdown. While the COVID-19 pandemic continues, brands keep coming up with ideas to entertain us or help the world at large. Last week we did our first round up of 5 of the best marketing campaigns responding to COVID-19 that we’d seen so far....
Shortly before Covid-19 took over the news, a piece of news caught our eye. The government’s planned ban on diesel and car sales has been brought forward from 2040 to 2035. That gives car makers 15 years to transform an industry. 15 years to prepare British consumers...
The situation we are all currently in due to the COVID-19 pandemic is daunting and filled with uncertainty, however there is one thing that we can guarantee – there are a lot more people at home right now. As well as the usual retired, over 60s demographic who are...
It’s true that the COVID-19 pandemic has plummeted the economy into serious uncertainty. But, far more importantly, it’s also a frightening and dangerous time for the lifeblood of the economy: customers – everyday people. At a time when it’s harder for people to buy,...
The current COVID-19 situation has forced individuals and businesses around the globe, consciously or not, to review how they keep relationships alive while the economy falters. Rather than simply focus on a traditional market based transaction – goods and services in...
The weather might be warming up but your IP address isn’t. You need to keep it warm! During these unique times, many businesses are scaling back their email communications. Many email communications are focussed on selling products, driving footfall, or both, which...
Rob McGowan - Chief Strategy Officer Introduction The threats to human health emanating from COVID-19 will, hopefully, recede in a few months. In that time, however, it will force us to consider how we work, how we communicate and how we collectively re-assemble. Are...
I sit here reading that headline again and again as the second week of lockdown starts. Last week I would have looked at articles such as campaign live and thought, oh another scaremonger going down the doom and gloom route. Since the UK was placed on lockdown, you...
The COVID-19 pandemic is daunting and filled with uncertainty. Many of the conversations we’re having focus on businesses struggling with their marketing effectiveness due to huge economic uncertainty. But, ironically, it’s a great time to advertise. Media space is...