Joel Spence - Chief Growth & Digital Officer There’s no denying that Covid-19 has re-shaped the global economy and caused one of the most dynamic impacts across business and industry the world has ever seen, with global impact valuations ranging from $1.5tn to...
Data helps organisations better understand customer’s needs, providing valuable insights that ensure they deliver the right information, for the right customer, at the right time. Businesses have been chasing the goal of having a ‘single customer view’ and providing...
It’s important for businesses to adapt. This is even more important given Chris Whitty’s comments that some disruptive measures will need to be in place until the end of the year. But how do you go about this? Acknowledge you know nothing right now Whilst consumer...
One of the real joys about working for Edit is that a huge part of our proposition is creating marketing that matters for our clients, customers, colleagues, and communities. I had the original idea about creating Edit’s CrEDIT fund during a sunny weekend of...
Don’t confuse motion for action If you had to focus on the three things that would currently drive the most impact (in your discipline), what would they be? Matt Cann Speed is vital. Advice changes rapidly, so get communication out to customers as quickly as possible....
Redefine efficiency Cleansing your data should be a priority. Time invested in your data quality during this period will see exponentially improved effciencies when business picks up again. Ben Briggs - Media Director Just because you’ve always done things the same...
On Monday 27th April, data processing and management company UK Changes went into administration. The independent company is one of the key players in the UK data processing industry. In the current climate it’s more vital than ever that marketers keep their data...
I’ve been at Edit since the company launched in 2018 and I’ve admired the company culture from the very start. To be part of an agency that allows you to flourish in your role by giving you the trust you need to push yourself further and develop in your role is...
Some of the most stand-out marketing campaigns right now are the ones that have adapted to the way that people are living through lockdown. They’re engaging with people in an otherwise lonely time or they’re acknowledging the difficulties that some people are now...
Embrace longer-term thinking Next made industry headlines recently when they announced that despite a potential loss of £1bn, they would use the coronavirus pandemic as a window in which to revitalise their marketing systems. Chief Executive Simon Wolfson told...