Edit is obsessed with creating Marketing That Matters. But in the light of the recent seismic economic and social upheaval created by the Coronavirus pandemic, it's vital to step back and ask What Matters Now? - what can businesses do to focus their efforts and best...
The Covid-19 pandemic has led to many people social distancing, driving businesses to do some fantastically innovative things. Not everyone is as lucky as we are at Edit to be able to work from our own homes, supported by a great IT and leadership team. Many rely on...
With the business landscape changing hourly due to the unforeseen impacts of Coronavirus, many agencies are struggling to adapt to the sudden necessity of remote working for their entire workforce. Business as unusual is the order of the day, and although no-one could...
2020 has been a crazy year for me so far. My wife went in for a big operation just before Christmas, and I've been playing half Nurse/half Project Manager ever since. There has however been a common and important theme throughout this last month; flexible...
Using homemover data to mail properties where the individuals are in the process of a home move can be a very effective medium for companies to market their products and/or services. This is particularly true for industries whose products or services are closely...
It’s a well-known fact that the amount of people watching live TV is diminishing. More and more people are opting to watch video-on-demand or streaming services instead. Campaign’s TV Advertising Summit aims to bring TV advertisers together to discuss how best to...
With the world gripped by the Coronavirus (COVID-19) epidemic, it’s clear that the main ways to mitigate the impact are through personal hygiene (hand washing), increasing social distance (keeping away from people) and imposing quarantine for effected areas and...
Print media in 2020: Is it making a comeback? Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. But the popularity of direct mail and successes of certain publications, suggest print...
You’re over a month into 2020 and you’re still going back to the well of content marketing inspiration you drained dry in 2019. There are loads of things your managers are going to be asking you about this year, and you need to be prepared. Consider this your guide to...
In pharma, ‘digital’ is no longer merely a channel for tactical execution. It is at the core of both commercial and business planning. Clinicians, healthcare professionals and administrators are engaging with both ‘digital’ and ‘tech’ as part of their day-to-day. Not...