OK Google, what is strategy.. "A plan of action designed to achieve a long-term or overall aim" As we’re talking in the context of Customer Relationship Marketing (CRM), let’s assume our 'long-term or overall aim' is to put the customer at the heart of our...
In every scenario, we have the tools and information to reach the best rational decision. But we rarely ever do. Behavioural Science has lifted the lid on our true cognitive natures. Our decisions are instinctive and emotional. In fact, we are predictably irrational....
We’re delighted to have won another award for our reinvention of direct mail for the digital age with JLR, Ebi and Spark 44; the Campaign Tech Award for Best Use of Technology in CRM. Campaign called our Evoque Button campaign an "elegant fusion of old-fashioned...
In pharma, ‘digital’ is no longer merely a channel for tactical execution. It is at the core of both commercial and business planning. Clinicians, healthcare professionals and administrators are engaging with both ‘digital’ and ‘tech’ as part of their day-to-day. Not...
