We’ve waited with bated breath but it’s finally here - the direct marketing industry is getting its first code of practice. The change comes after the Information Commissioner’s Office (ICO) publication of a draft of the new direct marketing code of practice, which...
I was fortunate enough to be invited to speak at the Intelligent Acquisition Seminar this week (a massive thank you to Whistl and The Lettershop Group for allowing me to do so - it’s not often us data folk are allowed to gate crash an event or speak to the outside...
I tip my imaginary hat to the great blog by my colleague Ben Briggs detailing the success that Partially Addressed Mail (PAM) is generating for our clients. I have to admit, when it first rolled out, I was a doubter, but I can admit when I’m wrong (and after seeing...
We’ve read a few articles recently giving data a hard time. “Data is making marketing boring.” “Data is squashing our creativity.” “Data leads to analysis paralysis.” But hang on. This needs reframing… If you’re afraid to step outside your comfort zone, you’re stuck...
Tableau kicked off their 2018 conference yesterday with the usual levels of enthusiasm and fanfare that we’ve seen over the years. This year is different however, with Microsoft taking steps forward to improve their offering and Thoughtspot quickly rising through the...
With Christmas fast approaching, businesses are busy putting their meticulously crafted marketing plans into action. A significant proportion of marketing budgets will be spent in the run-up to the festive season – and rightly so. And don’t forget about the time and...
In today’s world, data is everywhere. But are data and automation alone enough to deliver powerful marketing campaigns? In a world where Brand A and Brand B both have robotic processes and automated algorithms that are using more or less the same data to tackle more...
We live in a world where I can say ‘Alexa- tell me which exotic locations I can explore on my own for less than £1,000 in Feb for 4-5 days?’, and have booked my holiday within a day. No more searches, no visits to travel agents, no phone calls, no separate visits to...
Personalisation has been made possible in recent years thanks to ever-evolving technological advances. For instance, access to tools such as Finecast allows super granular targeting on TV, whilst some agencies even claim to be able to build models on consumer passion...
For years, Artificial Intelligence was the domain of Sci-Fi enthusiasts and futuristic film directors. Suddenly, it’s knocking on Marketing’s door with the promise of better customer intelligence and more opportunities for personalisation. Ever-curious marketers are...