The relationship consumers have with brands is changed for good. The plethora of choice, access to honest feedback and the revolving door of discounts and offers, means that conventional loyalty schemes cannot exist in isolation. In 2021 is the experience that...
We are happy to once again announce that Edit have been shortlisted in six categories of the Data and Marketing Association 2021 Awards. The nominations in the five categories are as follows: Best Use of Mail Jaguar Landrover "Build your own adventure" and "Life at...
Edit's Head of Media Planning, Clare Arndell, addresses the print challenges brands will face with the end of third-party cookies. For brands which have previously been reliant on cookies for targeting and measurement, what are the best alternatives looking ahead? In...
On Thursday the 9th of September, Edit were joined by Jim Nakashima, Director of Product Management - Dynamics 365 Marketing, for an in-depth look at what it takes to create customer journeys that effectively meet modern consumer expectations. Watch this webinar and...
