This is Eddie Golby, he’s a Principal Solution Consultant at Edit. Eddie tells us what he likes about his job, what frustrates him and what gives him the fear! So let's just start off with the basics. What you do at Edit? I am a Principal Solution...
In 2023, every action is captured, every customer is monitored, and every decision made is measured. But with so much data out there, how can you filter out the noise and focus on what’s really important to your business?
Marketers today are under more pressure than ever to do more with less – and not only that, but they are under increasing pressure to prove the value of their actions.
The days of faith-based decision making are over, and instead marketing managers now need solid statistics to get buy-in from senior teams and unlock marketing budgets.
Meet Josh Hull, one of Edit's Strategic Consultant Directors In our occasional series we talk to Josh, who tells us what he does at Edit, his views on work and his - and this is correct - 1,500 pairs of trainers... Tell us what you do, Josh! I'm one of the...
How well do you really know your customers?
Customers want to get more from companies than ever before, so it’s never been more important to understand your customers’ needs. But if you’re going to truly get to know your customers, nurture your relationships with them, and ultimately improve your business performance, it all comes down to one thing: data.
Having finished my A-levels, I was keen to explore my career options ahead of attending university. During my studies, I developed an interest in statistics and data analysis which inspired my curiosity for data science. I first discovered Edit whilst researching...
It’s a fact: companies that embrace data-driven approaches perform much better than those who don’t.
A recent IDC whitepaper found that companies that utilise the power of their data reported a threefold increase in revenue growth and almost doubled the probability of enhanced customer satisfaction.
Meet Andy, Edit’s Head of Engineering
We realise that a lot of job titles at Edit are, well, a bit intimidating. So, to demystify them, we’re chatting to our team to find out what they actually do at work, and in their free time too.
We asked our current Apprentices about their favourite insights from their working lives. See what they have picked up from colleagues, and what tips they would give to new starters!
We’ve said it before, and we’ll say it again: if you’re going to get the most out of your CRM and deliver outstanding campaigns, it all begins with data.
Data-driven marketing has a wealth of benefits. For starters, it allows you to get to grips with what your potential customers truly want, need, and value. Then, it enables you to use that information to engage with your audience and convert them to customers.